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June 2025

Trying, Grieving, Googling—Then Building Something Better
After years of navigating loss and IVF, Monica Rutkowski Grippo built Rhea: a private space for support, care, and everything in between.
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The Doctor Is In...Your DMs
Your pediatrician has a waitlist, a group chat, and a brand voice.
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Camp, Inc.: How Summer Became a $70B Strategy
Where pastel water bottles, enrichment theater, and $2,000-a-week tuition collide in one beautifully curated chaos spiral.
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May 2025

School's Out (maybe) Forever
Homeschool, Hackschool, Unschool: What Even Is School Now?
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Dad Core: Just Parenting, Thanks
He’s wearing On sneakers, quoting Atomic Habits, packing bento boxes, and has Dr. Becky's scripts memorized. The modern dad is here, and he’s sort of…
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Need a Nanny, Call Your Senator
Childcare Was Already in Crisis. Then ICE Showed Up.
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Mother's Day, Monetized
Not not a Mother's Day gift guide.
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This Is Your Brain on Motherhood
And why brands, books, and burnout are all catching up to the mental load (sort of).
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April 2025

© 2025 Megan Baldwin
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